ABOUT
The Most Valuable Asset Isn’t Capital
It’s a Founder Who’s Done It Before
Most businesses underperform because leaders don’t know what’s in their toolkit. I do.
My edge isn’t theory — it’s execution.
I’ve built companies, scaled them, sold them, and kept the playbook. The difference between average and exceptional isn’t ideas. It’s knowing your tools, deploying them with discipline, and hitting deadlines like they matter. I don’t ‘consult.’ I build teams that work, strategies that perform, and businesses that actually make money.
Exits are the ultimate scoreboard. Ideas are cheap — execution is everything.
The pattern isn’t luck, it’s repeatable performance.
A Career in Cross-Pollination
The most valuable skill in business isn’t focus. It’s transfer. The ability to take lessons from one arena and apply them in another. That’s what separates good operators from great ones.
I started in media, cutting deals and moving millions in ad spend. It wasn’t about placements — it was about psychology. Understanding consumer behavior. Dissecting buying habits. Learning what moves people to act, and what doesn’t. That training became my operating system.
Since then, I’ve applied that same discipline everywhere I’ve worked:
In performance management, aligning incentives so teams deliver.
In leadership transitions, building trust when it’s in shortest supply.
In customer experience, turning one-time buyers into loyalists.
In scaling companies, making sure execution keeps pace with ambition.
Sometimes it’s about one executive. Sometimes an entire division. Sometimes the whole company.
Different scale. Same playbook.
That’s been the through-line of my career: take what works, apply it ruthlessly, and build businesses that outperform.
Strategic Media Buying & Negotiation Across Major Retail Markets is the Definition of Maximizing Impact
CompUSA (Media Buyer/Planner)
Negotiated annual contracts that saved $26.8M, plus $11.7M in off-contract promos ($38.5M total)
Ran Major Retail Markets: Have Experience with all 210 DMA’s in the United States and experience with Latin America, South America, and Europe
Targeted ZIPs using POS data, margins, retail sales potential
Expanded into the Hispanic Market in two major metros to unlock incremental reach
Newspaper Solutions of America (Senior Media Buyer)
Eye Care Centers of America: saved $3.5M
Big Lots!: saved $10.6M
KZTV Channel 10 /CBS Affiliate (Sales)
Built client base from scratch
Sold ad spots, wrote proposals, produced commercials
Susan Jacobs Inc. Public Relations
PR/advertising for Disney + DreamWorks films
Coordinated premieres, test screenings, media placements
Same playbook across categories — data first, ruthless negotiation, flawless execution — delivering $52.6M in savings. Decisions start by looking at the numbers. This is how I learned to read numbers in a big way. You can read a deep dive into my media buying days — a letter of recommendation, and a look at an entire company’s sales data broken down (DC, Baltimore, Norfolk, Richmond). Sales rankings. ROI. Market summaries. Competitors. And, most importantly, the POS and retail sales data that let us track consumers by ZIP code.
Closed $97M Year One $172M Year Two (80% New Business) Built scalable client programs for Airlines, Telecom, Retail, and Food Service
World Marketing Services (formerly Lee Marketing Services)
Clients: American Airlines, Travelocity, Mattress Giant, YMCA, Spring Creek BBQ, EDS
Sales Impact: Closed $97M in year one. Generated $172M in year two, with 80% from new accounts
Innovation: Pioneered Print-On-Demand, Direct Mail, Fulfillment, and Rebate Fulfillment programs — designed custom client solutions that scaled
Telecom Work: Managed rebate fulfillment and pricing for Verizon Wireless, PrimeCo, SunCom, and Lamb Weston Foods
Ops: Oversaw research teams, built major account pitches, and handled pricing for 1,350+ brokers in food service
Below are the receipts from my Print-on-Demand, Direct Mail, and Rebate Fulfillment days — client samples included.
Today, custom everything is table stakes. Back then, being able to swap offers, tailor pages, and drop personalized incentives wasn’t just innovative — it was revolutionary. And the biggest brands were paying for it.
The PrimeCo rebate form? That one changed my career. It forced me to take a broken department, organize it from the ground up, and deliver results. Alongside it, you’ll find a letter of recommendation — proof that execution beats ideas, every time.
Agency Foundation: Built Campaigns, National Tours, and Systems that Scaled
The Maxfield Group
Managed consumer + B2B accounts: Wolf Range, Ultrak
Coordinated trade show materials, national ads, and broadcast shoots
Built a competitive tracking system adopted by the agency
Moroch & Associates / Leo Burnett
Worked on McDonald’s Restaurants + New Business Group
Directed McDonald’s brand placement at the Super Chevy Show → integrated TV, radio, print, and in-store signage
Reported directly to the Account Director + President
Group Bolton
Clients: Robbins Hardwood Flooring, Bruce Laminate Floors
Primary client contact, developed national promotional programs
Directed a multi-city flooring tour, from creative brief through execution
Here you’ll find a deeper dive on my experience, a letter of recommendation, plus full brand relaunch work for Wolf Gourmet Ranges — brochure, spec sheets, competitive matrix, and market research. You’ll also see the Robbins Hardwood Flooring full line brochure and retail samples that landed in Home Depot and Lowe’s nationwide. Add in a national campaign for Bruce Laminate Floors, and market research that put McDonald’s in play as a Super Chevy Show sponsor.
Different industries, same constant: build the strategy, execute the campaign, deliver results.
In the Beginning . . .
RainSoft International – Coordinated joint marketing with 281+ local businesses; learned partnerships + execution drive growth.
Texas State Aquarium – Cross-department experience (education, sales, rentals, accounting); proved synergy across teams fuels success.
Muscular Dystrophy Association (DFW) – Led major fundraising campaigns (Jerry Lewis Telethon, “Most Wanted”); mastered aligning partners and maximizing connections.
Six Flags Over Texas – Managed guest relations, media, and operations in a high-volume theme park; learned precision under pressure.
Bustin & Co. – Supported clients like Pepsi, GTE, and American Airlines with PR and corporate comms; honed the craft of storytelling that resonates at scale.
Key takeaway: Each role reinforced that cross-pollinating ideas, building synergy, and executing relentlessly are what drive real business success.
