ABOUT
OVERVIEW /ASSOCIATIONS / AWARDS / MEDIA
OVERVIEW
Building Businesses That Actually Work
Everyone’s got a toolkit and most don’t know what’s in it
Most businesses underperform because they don’t know what’s in their toolbox
That’s where I come in
My background? It’s a mix of hands-on experience in marketing, sales, advertising, and public relations. But the real value? I know how to build teams that work, create strategies that perform, and hit deadlines that matter. Whether it’s managing client relationships or driving performance, the goal is always the same: execute with precision, exceed expectations, and do it with the kind of relentless discipline that separates good from great.
I’ve helped businesses figure out what tools they have, what they need, and how to use them. Whether it's unlocking your team’s potential, navigating leadership transitions, or dialing in your customer focus—I've seen it all and built solutions that actually move the needle.
Earlier in my career, I worked across a range of industries, from healthcare to manufacturing, where I helped teams navigate complex challenges. One project I’m particularly proud of was with a large-scale logistics company that needed to streamline its operations. I led an initiative that reduced their delivery times by 20% by optimizing their internal workflows. That’s when I realized the real value wasn’t just in solving one-off issues, but in building scalable solutions that could be applied across the board. This experience shaped the approach I now use to help businesses and teams operate more efficiently and effectively.
I’ve worked across industries to solve real problems. I bring expertise in customer experience, strategic leadership, and talent development.
In business, certain roles need specific skills, and if you don’t have them, you’re wasting time. I help people figure out what they’ve got and what they need to win. Knowing your team’s strengths is a game-changer. It lets you pull the right talent for the job, fast. When you align those skills with the company’s mission, you go from just a team to a force.
Bottom Line
If you don’t know your tools, you’re playing blind. Know them, use them, and crush it.
ASSOCIATIONS
I've had the privilege . . .
. . . of being deeply involved in several key organizations that shape the event and hospitality industry.
For four years, I served on the executive board of the National Association for Catering and Events (NACE), an organization that has set the standard for education, certification, and networking across the hospitality landscape. It’s an ecosystem where caterers, event planners, and professionals find resources that propel the industry forward.
I was also part of the International Live Events Association (ILEA), a global community of event professionals who power some of the most influential live experiences around the world. Being on the board, I had the opportunity to collaborate with top-tier professionals, helping to drive creativity and innovation in live events.
Meeting Professionals International (MPI) is another organization that’s close to my heart. As the largest meeting and event association worldwide, MPI fosters connections across 90 chapters in 19 countries. During my time there, I focused heavily on fundraising, driving initiatives that supported the growth and vitality of the DFW Chapter.
Finally, I served on the board of the Texas Alliance of Convention, Meeting, and Operations Managers (TxACom), where I worked to ensure a balance between client, employer, and supplier needs within the event industry. This role offered a unique perspective on the broader operational challenges we face and how to address them strategically.
My life has been in Service of Others
Before I even had my college diploma in hand, I was already diving headfirst into organizations that shaped who I am today.
The values of leadership, loyalty, trust, and service were instilled early. I earned the rank of Eagle Scout, which doesn’t just teach you how to tie knots or start fires—it teaches you self-discipline and perseverance.
I am deeply proud of my time as a young man in DeMolay International. My father was a 32nd Degree Mason and I learned the importance of loyalty and brotherhood while he served as a Mason and I as a DeMolay.
I was President of the Kiwanians Builders Club in Lawton, Oklahoma. My mother was the first Woman President of Kiwanis International in the Texas / Oklahoma Region. Working next to my mom was where I learned how to build community from the ground up.
As President of Students in Free Enterprise (SIFE) during college, I led initiatives that combined entrepreneurial thinking with real-world impact.
I was also a Freshman Representative and later the Athletics Coordinator for the Student Senate at college, both roles that gave me hands-on experience in leadership and governance.
Each of these roles taught me to be confident, reliable, and driven by service to others—traits that have followed me through my entire career.
AWARDS
When I talk about my career, there are awards— but it's a track record of consistently pushing the boundaries and setting new standards
With the National Association for Catering and Events (NACE), I was named Event Professional of the Year, and three times I took home Entertainment Company of the Year. This wasn’t just about winning—it was about raising the bar.
At the International Live Events Association, I earned multiple Texas Star Awards—one for Best Team Effort over $200,000, another for Best Team Effort under $75,000. I know how to maximize any budget and deliver results. I was also nominated for the National Esprit Award, and for several years, I picked up Gold and Silver medals at the Industry Olympics. It’s not just about showing up, it’s about showing up at your best, every time.
I’ve been honored with the Wayne Gilly Award, which is the Key to the City of Lawton, Oklahoma.
I was also recognized with the Outstanding Student Award for DeMolay International and for the Automotive Aftermarket. No matter the industry, I’ve always strived to leave a lasting impact and set the stage for the next level of success.
MEDIA
The Father of Market Intelligence and Master of Geopolitical Strategy
I’ve had the privilege of being featured in two books by Dr. Grooms, which, to be honest, is a testament more to his generosity than my qualifications.
Tom's a bestselling author who’s written over twenty books, covering everything from China and Russia to Intelligence, Espionage, Military Defense, and the Family Business. His work blends geopolitical strategy with market intelligence in a way that few others can match.
Tom Grooms is the Father of Market Intelligence and a full-time writer of some of the most insightful historical nonfiction out there.
Creating Opportunity: My Role in the Dallas Cowboys Stadium’s Grand Opening
When the Dallas Cowboys Stadium opened in Arlington, they needed the best. Corporate clients, coming from every corner of the globe, were looking for the right partner for events and team-building experiences in this new iconic venue. And when they said “team-building,” they called on us. We were the ones the Dallas Cowboys turned to.
And being featured in the Dallas Cowboys Stadium Experience brochure, handed out during the stadium’s event industry grand opening, it wasn’t just another marketing piece. It was a statement—a reminder that the work was recognized at the highest level.
“None of this was here before I got here. I created this. This has happened because of me and my efforts. A lot of people are counting on me, so push forward. Not everyone gets the opportunity to do this for a living.”
Meet the Influential Fire Starter
Evidently, I’m a Fire Starter. Being featured in Special Event Magazine as one of their "Fire Starters" in the Meet the Influentials series was a humbling moment in my career—a recognition of how far hard work and collaboration can take you in the event industry.
During this time, I was awarded multiple Texas Star Awards from the International Live Events Association, including recognition for Best Team Effort in both the over $200,000 and under $75,000 categories and nominated for the prestigious National Esprit Award.
Recognized and Published: My Editor’s Choice Award
Let’s be clear—poetry isn’t exactly a booming business, but when you get recognized for it, there’s a level of pride that transcends profit.
I was fortunate enough to receive the Editor’s Choice Award from the National Library of Poetry, and as part of that recognition, my work was published in their anthology With Flute and Drum and Pen.