ABOUT
The Most Valuable Asset Isn’t Capital
It’s a Founder Who’s Done It Before
Most businesses underperform because leaders don’t know what’s in their toolkit. I do.
My edge isn’t theory — it’s execution.
I’ve built companies, scaled them, sold them, and kept the playbook. The difference between average and exceptional isn’t ideas. It’s knowing your tools, deploying them with discipline, and hitting deadlines like they matter. I don’t ‘consult.’ I build teams that work, strategies that perform, and businesses that actually make money.
Exits are the ultimate scoreboard. Ideas are cheap — execution is everything.
The pattern isn’t luck, it’s repeatable performance.
A Career in Cross-Pollination
The most valuable skill in business isn’t focus. It’s transfer. The ability to take lessons from one arena and apply them in another. That’s what separates good operators from great ones.
I started in media, cutting deals and moving millions in ad spend. It wasn’t about placements — it was about psychology. Understanding consumer behavior. Dissecting buying habits. Learning what moves people to act, and what doesn’t. That training became my operating system.
Since then, I’ve applied that same discipline everywhere I’ve worked:
In performance management, aligning incentives so teams deliver.
In leadership transitions, building trust when it’s in shortest supply.
In customer experience, turning one-time buyers into loyalists.
In scaling companies, making sure execution keeps pace with ambition.
Sometimes it’s about one executive. Sometimes an entire division. Sometimes the whole company.
Different scale. Same playbook.
That’s been the through-line of my career: take what works, apply it ruthlessly, and build businesses that outperform.
Strategic Media Buying & Negotiation Across Major Retail Markets is the Definition of Maximizing Impact
CompUSA (Media Buyer/Planner)
Negotiated annual contracts that saved $26.8M, plus $11.7M in off-contract promos ($38.5M total)
Ran Major Retail Markets: Have Experience with all 210 DMA’s in the United States and experience with Latin America, South America, and Europe
Targeted ZIPs using POS data, margins, retail sales potential
Expanded into the Hispanic Market in two major metros to unlock incremental reach
Newspaper Solutions of America (Senior Media Buyer)
Eye Care Centers of America: saved $3.5M
Big Lots!: saved $10.6M
KZTV Channel 10 /CBS Affiliate (Sales)
Built client base from scratch
Sold ad spots, wrote proposals, produced commercials
Susan Jacobs Inc. Public Relations
PR/advertising for Disney + DreamWorks films
Coordinated premieres, test screenings, media placements
Same playbook across categories — data first, ruthless negotiation, flawless execution — delivering $52.6M in savings. Decisions start by looking at the numbers. This is how I learned to read numbers in a big way. You can read a deep dive into my media buying days — a letter of recommendation, and a look at an entire company’s sales data broken down (DC, Baltimore, Norfolk, Richmond). Sales rankings. ROI. Market summaries. Competitors. And, most importantly, the POS and retail sales data that let us track consumers by ZIP code.
Closed $97M Year One $172M Year Two (80% New Business) Built scalable client programs for Airlines, Telecom, Retail, and Food Service
World Marketing Services (formerly Lee Marketing Services)
Clients: American Airlines, Travelocity, Mattress Giant, YMCA, Spring Creek BBQ, EDS
Sales Impact: Closed $97M in year one. Generated $172M in year two, with 80% from new accounts
Innovation: Pioneered Print-On-Demand, Direct Mail, Fulfillment, and Rebate Fulfillment programs — designed custom client solutions that scaled
Telecom Work: Managed rebate fulfillment and pricing for Verizon Wireless, PrimeCo, SunCom, and Lamb Weston Foods
Ops: Oversaw research teams, built major account pitches, and handled pricing for 1,350+ brokers in food service
Below are the receipts from my Print-on-Demand, Direct Mail, and Rebate Fulfillment days — client samples included.
Today, custom everything is table stakes. Back then, being able to swap offers, tailor pages, and drop personalized incentives wasn’t just innovative — it was revolutionary. And the biggest brands were paying for it.
The PrimeCo rebate form? That one changed my career. It forced me to take a broken department, organize it from the ground up, and deliver results. Alongside it, you’ll find a letter of recommendation — proof that execution beats ideas, every time.
Agency Foundation: Built Campaigns, National Tours, and Systems that Scaled
The Maxfield Group
Managed consumer + B2B accounts: Wolf Range, Ultrak
Coordinated trade show materials, national ads, and broadcast shoots
Built a competitive tracking system adopted by the agency
Moroch & Associates / Leo Burnett
Worked on McDonald’s Restaurants + New Business Group
Directed McDonald’s brand placement at the Super Chevy Show → integrated TV, radio, print, and in-store signage
Reported directly to the Account Director + President
Group Bolton
Clients: Robbins Hardwood Flooring, Bruce Laminate Floors
Primary client contact, developed national promotional programs
Directed a multi-city flooring tour, from creative brief through execution
Here you’ll find a deeper dive on my experience, a letter of recommendation, plus full brand relaunch work for Wolf Gourmet Ranges — brochure, spec sheets, competitive matrix, and market research. You’ll also see the Robbins Hardwood Flooring full line brochure and retail samples that landed in Home Depot and Lowe’s nationwide. Add in a national campaign for Bruce Laminate Floors, and market research that put McDonald’s in play as a Super Chevy Show sponsor.
Different industries, same constant: build the strategy, execute the campaign, deliver results.
In the Beginning . . .
RainSoft International – Coordinated joint marketing with 281+ local businesses; learned partnerships + execution drive growth.
Texas State Aquarium – Cross-department experience (education, sales, rentals, accounting); proved synergy across teams fuels success.
Muscular Dystrophy Association (DFW) – Led major fundraising campaigns (Jerry Lewis Telethon, “Most Wanted”); mastered aligning partners and maximizing connections.
Six Flags Over Texas – Managed guest relations, media, and operations in a high-volume theme park; learned precision under pressure.
Bustin & Co. – Supported clients like Pepsi, GTE, and American Airlines with PR and corporate comms; honed the craft of storytelling that resonates at scale.
Key takeaway: Each role reinforced that cross-pollinating ideas, building synergy, and executing relentlessly are what drive real business success.
Proof of Impact
The best predictor of future performance is past performance.
Below are the numbers that matter — results across industries that prove execution travels.
$1.5M in <3 years — scaled All Star Productions + Wow Factor before sale
300% YoY growth — Quickfire/iEntertainment carve-outs
$52.6M saved — media contracts negotiated in retail/telecom
$172M revenue, 80% new accounts — World Marketing Services
National campaigns + Fortune 500 clients — McDonald’s, Pepsi, American Airlines, Disney, DreamWorks
Ideas are cheap. Results scale.
If you want the story behind the numbers, I’m easy to find.
Featured White Papers
Telecom. Media. Education.
The game is the same: innovate or die.
I’ve operated in high-stakes environments across all three, and the common thread is execution. Ideas don’t matter. Results do.
The challenge isn’t just about getting bars on your phone
Telecom: Try leading operational overhauls in an industry where customer expectations are sky-high, margins are razor-thin, and the competition never sleeps. I helped streamline call center operations for a major provider, cutting wait times by 40% and boosting customer satisfaction.
It’s simple: you can’t grow without keeping your customers happy.
The problem isn’t the care itself it’s the inefficiency
Healthcare, an industry that should be leading the charge in innovation but often gets stuck in the past.
I’ve worked on projects that transform the way healthcare systems operate, integrating tech to reduce overhead and improve patient care. One initiative slashed administrative costs by 30% while delivering a faster, more seamless patient experience.
It’s about surviving the Amazon Effect
Retail: By pulling ideas from telecom, I helped a retail client cut operational costs by 20% through automation.
By applying media expertise, I guided a consumer goods company to craft a social media strategy that didn’t just generate likes but moved products.
Solutions don’t come from looking at the same problems in the same way
Consumer Retail: Traditional retail is being disrupted at every turn, and I’ve helped brands not just stay afloat but grow by reinventing how they engage with customers.
I’ve led multi-channel marketing strategies that saw a 25% increase in online sales in six months.
The message is clear: adapt, or be replaced.
Ensuring Ethical Leadership: Good Stewardship in Non-Profit Organizations
This white paper explores the implementation of leadership structures that ensure non-profit CEOs serve as Good Stewards of an organization, guarding against potential conflicts, ethical breaches, and vanity-driven mismanagement.
We propose specific governance, ethical, and financial mechanisms to sustain long-term mission alignment.
Global Education Publishing vs Media
Maximizing Profitability and Stability in a Changing Economic Landscape. In an era where media is facing declining margins, ad revenue challenges, and audience fragmentation, the education sector emerges as a more profitable, stable, and scalable solution.
This white paper highlights why global education publishing offers companies a recession-resistant growth engine with endless potential, while media struggles to survive in a volatile environment. Through strategic resource reallocation, companies can secure long-term success by investing in the global education market, which offers higher margins, scalability, and diversified revenue streams.
Awards & Associations
Frequently Asked Questions
A few of the most common questions investors and partners ask
What kinds of companies do you build or invest in?
I focus on businesses with scalable infrastructure, disciplined unit economics, and a clear path from traction to profitability. Most of my ventures operate where technology, operations, and consumer experience converge — spaces where process and creativity meet performance.Do you offer consulting or ongoing partnerships?
Yes. I partner with select founders and leadership teams through both project-based and ongoing advisory roles. Each engagement is customized — whether it’s refining strategy, building operational systems, or scaling digital performance.At what stage do you typically get involved?
Typically during the early growth phase — when a business has proven traction but needs structure, systems, or capital to scale. I also engage with later-stage opportunities that present a strong operational or brand repositioning upside.How do you evaluate whether to get involved?
I look for alignment between product–market fit and founder–market fit. A strong idea without the right operational foundation won’t scale. My process includes assessing cost structure, growth levers, leadership capacity, and long-term scalability before committing capital or strategy.Are you open to new partnerships or co-investments?
Selectively, yes. If you’re building, funding, or scaling something with measurable impact and clear operational pathways, reach out through the contact form. I review opportunities personally and respond when there’s strategic alignment.